We Will...                                                                                                                        

1. Increase profitability through re-allocation of capital towards opportunities offering more consistent and higher returns.
2. Leverage the authorized brand and our core competencies in innovative technology to grow in selected categories and geographies.
3. Build partnerships with key customers and suppliers, both in the business-to-business and business-to-consumer areas.
4. Continue to invest in maintaining world-class innovation and leverage our strong intellectual property position.
5. Strengthen our leadership competencies.
6. Drive productivity through business transformation and operational excellence.

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